Search Engine Promotion
Cayenne has considerable experience and an excellent track record in undertaking search engine optimisation as an integral part of the site development process. For clients looking for a more comprehensive approach we offer a complete search engine optimisation service.
Best Practice
All our sites are built following best-practice methods for indexing and listing by search engines, and are submitted to all the major search engines which accept free submissions on completion.
For many clients, well written copy, sensible optimisation and proper submission are sufficient to gain reasonable listings on the most important search engines. Much of this work is done as part of our standard site development procedure.
For clients whose needs are not met by this approach we offer a complete search engine optimisation service, including keyword research, site optimisation, fast track submission to major search engines and directories, advice on appropriate pay-for-placement services, and regular reporting on the site's positions.
Results
Cayenne has considerable experience and an excellent track record in undertaking search engine optimisation as an integral part of the site development process. Examples of our success on Google, one of the leading search engines, include:
- The Copyright Licensing Agency - ranked 1st for "UK copyright"
- The Alliance Against Counterfeiting & Piracy - 3rd for "counterfeiting"
These rankings have all been achieved through 'organic' site
optimisation techniques, focusing on relevant copy and well-constructed
HTML code. We never use search engine 'spamming' techniques
to falsely promote sites to high ranking positions.
Advice
Search engines are an often complex issue about which there are a many misconceptions. We can advise you in more detail about the issues involved as part of the site development process. However, for a quick introduction to the key issues regarding search engine optimisation, we recommend this brief but excellent article by Tim Ireland.
